When a customer gets multiple messages about the same thing
We know you want to hit them with your best shot, but easy does it. Learn how to avoid delivering the same message to your customers over and over.
The Anti-Frown Playbook
SMS is such a great channel for quickly reaching your customers, no matter where they are.
Tellef Lundevall, CEO, of Accelerated Digital Media, says, “Hitting the same customer consistently with the same message creates fatigue. We see it time and time again when customers receive the same message too many times, it triggers high unsubscribe rates. Segmenting audiences is extremely important across the media landscape, and SMS marketing is no exception.”
This is why it’s important to have an SMS strategy in place that can adapt to your shoppers’ actions in real-time. For instance, you might be promoting your newest product, but you shouldn’t send the same type of message over and over again- or you’re boring your subscribers. Instead, you should be mapping out the customer journey and thinking about how to send more engaging follow-ups based on whether they clicked or purchased from your previous messages.
Visualize the whole customer journey
Now, with Multi-Message Campaigns, you can build your entire campaign strategy within a single set-up and visualize the customer journey. Say goodbye to over-communicating and ensure your customers always get the right message.
This feature allows you to send multi-step, multi-channel campaigns with the option to condition and create tailored journeys based on things like if a customer clicked or opened the previous message, or if a shopper has made a purchase from the last message.
