With rising customer acquisition costs, brands have to find new ways to make their spend count for more. In a survey of 512 direct-to-consumer brands, we found that 63% of brands across verticals see equal or greater ROI from referral programs as compared to digital ads.
Referral programs give brands an opportunity to set a fixed acquisition cost, rather than being subject to the unpredictability of digital advertising.
Check out the full report to find out how brands of different sizes benefit from referrals.
