Powerful brands get 3x more word-of-mouth referrals
Use colors and icons to customize your reviews widget and make it match your brand. Not only does this create a unified brand experience on your site, it also ensures that shoppers are continuously interacting with your brand and strengthening their relationship with it.
This is crucial because brands that inspire higher emotional intensity receive 3x more word-of-mouth marketing. And there’s no better time to remind shoppers of their love for your brand than when they’re reading or writing reviews.
Here are a few tips on how to customize your reviews widget and keep visitors immersed in your brand experience:
- Use your brand colors throughout
- Keep typography (font, size, etc.) consistent with the rest of your website
- Replace stars with icons related to your brand
- Use any opportunity for microcopy as an outlet for your brand voice
Real Example
Peach & Lily’s Peach Slices website specializes in curating innovative, high-quality Korean beauty products with a playful and spirited twist. This playful side is presented in whimsical, soft pastels throughout the site. Peaches replace stars on the reviews widget, continuing the playful theme and unifying the brand experience.
