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Social Media

Consumers are increasingly looking to social media for everything from product discovery, to reviews and purchase. Take a look at these resources for the latest social trends and the strategies brands need to keep up.

How Reviews Increase Social Commerce

Blog post

Adding social proof to social media significantly boosts trust...and sales. New data shows just how much reviews increase social media conversions.

Maximize the Reach of Your Reviews

Leverage Yotpo's syndication partnerships to amplify the reach of your hard-earned reviews.

Yotpo Releases Review Syndication to TikTok Shop

Learn more about you can leveraged Yotpo's newest integration with TikTok Shop.

Post-BFCM Wins: 7 Strategies to Retain Holiday Shoppers

Don’t drop the ball on your retention strategy post Black Friday. Nurture loyalty and keep the sales rolling with these proven marketing tactics.

8 Ways to Have Your Best Black Friday Ever

Guide

Learn winning Black Friday marketing strategies and get hot takes from top eCommerce experts.

The Rise of TikTok Shop: Product Discovery Gone Viral

From #TikTokMadeMeBuyIt to TikTok Shop — learn how this popular social app supercharges product discovery.

TikTok Made Me Do It: What Consumers Say About Subscriptions

We’ve identified several ways TikTok can help you get the inside scoop on the latest in subscriptions.