Products that are over $100 get almost 10% more reviews than products that are under $30.
Why?
People are more invested, literally and figuratively, when they spend more money. They have high expectations for the product and service and are going to let you know if your business met them.
If you have high-priced products, people are more likely to write (and want to read) reviews.
How can you use this data to get more reviews?
- Promote your most expensive items in upsells.
- If there is an order with multiple products purchased, always ask customers for reviews on your most expensive items.
- Shoot to give your customers an amazing customer experience. High star ratings get tons more sales.
- If you have a high average order value, there is no excuse for not having reviews! You’re likely to get more reviews and more reviews = more sales.
