Consumers spend up to 10% more because of good reviews
Display five-star-rated products on your homepage to increase shopper trust and influence purchase decisions. Seeing those stars encourages browsers to buy, since ratings are considered to be an objective measure of quality. And shoppers are willing to spend more for high-quality products.
- 28% of female shoppers say they would spend up to 10% more money on a product after seeing good reviews
- 40% of U.S. adults always read online customer reviews and ratings before first-time purchases
- 41.5% of eCommerce fashion shoppers cite missing reviews as their reason not to buy
Take advantage of your homepage as the first opportunity to show site visitors your top products and their stars, and benefit from the consumer trust this creates.
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Real Example
Just below the bold banner on Urban Decay’s homepage is a “Most-Coveted Products” section, where they show off three of their top-selling products. Alongside the enticing images, potential customers can see the star ratings and price of each product.
