If it’s not broken, don’t fix it. That’s the mindset many marketers are operating under when it comes to their subscription programs. The hard truth is, it is broken. Your current solution is messy, over-complicated, and frustrating, making things way harder than they need to be.
At some point, we’ve all had that moment where we question the marketing tools we’ve invested in. Is the current subscription solution you’re paying for taking the “big picture” into consideration? With subscriptions as a key part of your broader retention strategy, you don’t want to just keep using your current subscription provider because you’re afraid to rock the boat.
The industry is evolving quickly and if you’d like to stay ahead of the game it’s time to start rethinking your subscription solution now.
Yotpo Subscriptions does what other subscription products can’t
Infrastructure is everything, and Yotpo’s solid foundation is no exception. Because we’re not tied to legacy features, we can create better experiences than the current market leaders.
But it doesn’t stop there, a standalone subscription solution is not enough. All retention channels need to be activated and work in harmony to make subscriptions successful. That’s why we built our solution native on Shopify, it’s why we integrated subscriptions into our other products like SMS & Email and Loyalty, and it’s why we have a dedicated migration team ready to move brands from their current solution to Yotpo Subscriptions in 48 hours or less.
We built a platform tailored around each facet of retention to make sure your brand has everything needed to succeed. Our Loyalty program is the framework of gamification. Subscriptions is the tangible and predictable revenue driver with higher quality customers, increased CLTV, and a concierge experience that is native to Shopify. Finally, SMS is the communication arm, giving us the ability to send the right message at the right time, and have it land at your customers’ fingertips.
Like we said, we’re doing what other subscription products can’t. Still need convincing? Here are five more reasons why you should rethink your current subscription solution.
Disrupting Subscriptions: The moments changing everything
Yotpo Subscriptions is built natively on Shopify
Having Yotpo Subscriptions built natively on Shopify reduces merchant headaches caused by more siloed infrastructures.
Brands using platforms without a native integration on Shopify spend more time and resources on customer support and technical issues, as they encounter more problems with the integration between the two platforms. Being able to create a subscription selling plan that pulls directly from the Shopify catalog is incredibly powerful for brands and a much better experience.
Yotpo Subscriptions interfaces directly within the Shopify “orders” section. Our integration automatically adds a category called “Yotpo Product Subscriptions”. This means that all of the information about your active subscriptions can be found directly within Shopify, making for an incredibly comfortable management experience.
Okay, but what does this really mean for brands?
Building a subscription platform on Shopify ensures a smooth and seamless checkout experience for customers. This also simplifies the process of managing orders and customer information for merchants.
Also, Shopify is a highly secure and reliable platform, which means that brands can trust that their customer data and payment information is safe.
Redeem loyalty points directly through the subscription portal
The ability for shoppers to redeem loyalty points directly from the subscription customer portal is a total game changer. Brands that have migrated off Recharge and now use Yotpo Loyalty have noticed 2x the daily redemption of points, half of which are coming from subscribers.
When a loyalty redemption process is clunky, shoppers don’t even bother to redeem their points. Less point redemption means less engagement and fewer people are incentivized to keep their subscriptions.
Gone are the days of sending someone a code that they then need to copy and paste into their account. This ease of use and the intuitive flow, create an overall better experience, and brands and their customers are loving it.
Yotpo Subscriptions user, The Elderberry Co., is seeing more than 50% of their redemptions coming from the subscription customer portal.
Subscription updates just got faster with SMS
You’ve just learned how easy it is to redeem points from the subscription portal, but we’ve taken it one step further. With Yotpo, you can text customers the status of their loyalty points along with a link to the passwordless customer portal where they can redeem said points in just one click.
76% of loyalty program members will opt-in to communicate with their favorite brands through SMS. Having the ability to reach out to your subscription customers via text with loyalty incentives, shows a real value exchange between you and your subscribers.
Often times a shopper will subscribe to that “thing” they need, it can feel very utilitarian. With this feature, you’re able to make that deeper connection with your subscribers, and that’s when you see CLTV increase.
Yotpo Subscriptions takes the headache out of migrations with a guided experience
Raise your hand if you’ve ever been burned by a migration. Something tells us a few hands just went up.
Many merchants out there have had really unfortunate experiences when they tried to migrate from one subscription program to another. Billing was impacted, customers were lost, and orders weren’t shipped on time. In addition, time and resources are wasted during an overly complicated process.
With all of that in mind, we decided to handle everything for you. In 48 hours or less, our dedicated team of specialists will have you and your subscribers moved over to Yotpo Subscriptions with zero interruptions to your business.
What’s more, we’ll be there every step of the way. So should an issue arise, merchants can easily reach us and we’ll work with you to solve any problems.
Passwordless customer login streamlines management with a secured link to log in
How many passwords have you forgotten over the years? Too many to count, that’s for sure. Going passwordless is the future, but existing options have multiple steps and include a lot of copying and pasting.
As a customer, accessing your customer portal with one click makes the experience that much more convenient. If there’s one thing we know, it’s that convenience is key when it comes to keeping subscribers.
Recently we discovered many brand’s customer service teams spend upwards of 30% handling tickets related directly to subscriptions, with most of the tickets requesting help with passwords. So not only is this feature convenient for your subscribers but can greatly cut down the time spent answering tickets.
Yotpo may be the new kids on the block in subscription town, but when you zoom out, we’ve been living in this eCommerce world for 10+ years. If you’re choosing to stick it out with a subscription program that isn’t quite right for your business, then you’re selling your strategy short. We highly recommend taking a moment to weigh the pros and cons of your current subscription solution. When you’re ready to make the move, give us a call.
