Cue the fireworks and get ready for the biggest party of the year in the US – the 4th of July! Summer is in full swing and people from all over the world are eager to celebrate life – louder than ever before.
For many Americans, Independence Day is associated not only with patriotism, family get-togethers, barbecues, and fireworks but also with massive sales and discounts. Businesses worldwide are focusing their strategies on reaching out to their US customers with sweet deals, announcing major clearance promotions, or presenting their new summer collections.
This guide will walk you through the basic steps of planning and executing powerful SMS and email campaigns that will turn your brand into the coolest kid on the block and help your sales hit the proverbial roof this 4th of July!
But first, let’s talk essentials.
4th of July Essentials
You know how the planning of every great party in the history of great parties starts – you need to take care of the essentials first. Pick the venue, and draft a guest list… Well, it is quite the same with your holiday-themed SMS and email campaigns. So let’s start with the most important details:
Campaign timeline:
- June 21: Warm-up Campaign
- June 24: Mass Campaign
- July 1: Reminder Campaign
- July 4: Last-chance Campaign
Theme: 4th of July (Independence Day) (duh)
Colors: Red, white, and blue
Audience (guest list): All your SMS & email subscribers
4th of July Campaign Ideas
Kick off the festivities with a warm-up email campaign
Date: June 21
With less than two weeks before the big day, it’s time to kick off your 4th of July sales! Set the mood for joy and partying with some exciting summer deals.
Launching an email campaign as early as right after Father’s Day will ensure your offers will reach your subscribers at the perfect time. People are already planning their get-togethers with families and friends. And whether it is a small backyard gathering or a weekend getaway – they’ll need to stock up on necessities first. Be their knight in shining armor by reaching out and helping them prepare for the occasion.
Use email to introduce shoppers to your 4th of July sale or your brand-new summer collection. After all, you know the prerequisites for the perfect party invitation – set a time and a place :) Add a patriotic vibe and a pinch of creativity to grab the attention of your subscribers and make your offer memorable.
Don’t go big on discounts just yet. Free shipping or a small gift voucher will do just fine for your warm-up campaign.
Email Template 1:
4th of July is coming up – are you ready?
Heather, snag some incredible deals from our Independence Day Sale and fill your cart with red, white, and blue! Use JULY4 at checkout for a special discount from us.
Shop Now
Email Template 2:
Independence Day
Red, white, and a great deal of discounts are coming your way this 4th of July, Heather! Save big with our sitewide sale and get up to 15% off on all collections.
Shop Now
Use SMS & email to spread the word about your massive 4th-of-July sales
Date: June 24
4th of July is almost here and now is the best time to unleash your creativity and launch your most colorful and exciting campaigns so far. Use both SMS and email to ensure all your subscribers learn about your festive promos.
Consider launching a limited-time flash sale with massive discounts, a BOGO offer, or a special festive bundle. The goal is to provide your customers with everything they might need to host the perfect party this Independence Day. At a reasonable cost, of course. ;)
For SMS: Help your holiday shoppers prepare for the upcoming festivities by sending them a brief and actionable text message with your 4th of July sales and discounts. Don’t forget to include your store’s name to make your message more personal and a link to your offers to help customers quickly browse through your products and choose easily, just in time for the big celebration.
For email: Focus on your subject line as it can make all the difference between an average and a high-converting email campaign. Keep it actionable yet brief and straightforward. Add a hint to your special offer, and don’t forget the patriotic vibe!
“4th of July deals starting from $4”, “Celebrate freedom with free shipping”, ”4th of July sale this week only”, “Celebrate Independence Day with free shipping on all orders”.
SMS Template:
{SiteName}: Hey {FirstName}! Celebrate 4th of July with a massive summer sale – up to {DiscountValue} off specific items! Use code {DiscountCode} at checkout: {DiscountCodeUrl}
Email Template:
Get ready for firecracking deals!
Kevin, welcome to the land of the Buy One, Get One Free! Available for the entire July 4th collection — limited time only!
Shop Now
Remind shoppers about your top-value deals
Date: July 1
There are only three days left until the big day, and now is the perfect time to send time-sensitive reminders to your customers.
Your main goal? Target procrastinators to maximize results before the expected sales slump in the summer. We’ve all had that one party guest who calls you 20 minutes after the event’s start to ask for the address and the dress code and casually mentions they will be only 4 hours late.
Show consumers they can count on you for their holiday shopping. Create a flawless customer experience by offering timely shipping updates, same-day delivery, or a last-minute pick-up option from a physical store to make sure shoppers will get their purchases on time.
SMS Template:
{SiteName}: 4th of July is almost here! {FirstName}, did you hear about our Buy One Get One Free offer? Hurry up, while quantities last: {DiscountCodeUrl}
Email Template:
4th of July sales – this week only!
Kim, cue the fireworks and get ready for a bangin’ 4th. Enjoy discounts of up to 35% on all products — valid for a limited time only!
Shop Now
Maximize sales with a last-chance SMS campaign
Date: July 4
The big day is HERE, so it’s PARTY TIME! Check up on your guests (SMS subscribers) with a final explosive reminder – your Last-Chance Campaign.
Now is not the time to hold off on discounts – go BIG and let your sales lighten up the sky like actual fireworks. Clear off the shelves for next season and make sure your shoppers won’t miss the party! Send them a text message with an appealing offer and a clear call-to-action, so they know that your offers will expire soon.
SMS Template 1:
Massive Discount Alert! {FirstName}, indulge in {DiscountValue} off all American-made favorites at {SiteName}. Offer ends today: {DiscountCodeUrl}
SMS Template 2:
{SiteName}: {FirstName}, everything must go… TODAY! Last chance to enjoy huge discounts of up to {DiscountValue} on selected items. Use code {DiscountCode} at checkout: {DiscountCodeUrl}
This was our 4-step game plan on how to use both SMS & email to boost sales this 4th of July. Try to implement some of these ideas into your overall marketing plan, and you’ll soon enjoy higher engagement and conversion rates.
Have a bangin’ 4th of July!
