Increase social engagement by up to 23% with posts from brand fans
Ask a brand fan to take over your Instagram feed for the day. You’ll increase brand awareness, generate quality engagement, and expand your social reach to a new community of potential customers.
Usually, this new audience has similar interests to the brand fans’ and trusts their recommendations.
- American Express experimented with handing their Instagram account over to guest photographers, whose posts generated 23% more engagement than other AmEx posts.
- 83% of shoppers check out brands their friends recommend
- Word-of-mouth directly influences 20-50% of purchase decisions
- 72% of shoppers are influenced by Instagram photos of a product
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Real Example
Kopari Beauty handed over its Instagram account to lifestyle blogger Marianna Hewitt for a day. Her posts were an instant hit, got tons of engagement, and exposed Kobari Beauty’s products to lots of new fans. Marianna’s posts got 38.9% more likes on average than posts from the week before.
