Following the success of Stories, Instagram released Highlights, which allows you to archive and group your favorite Stories and pin them to the top of your profile.
This gives businesses the unique opportunity to feature Stories with customer reviews and photos in a high-visibility spot.
- About 300 million Instagram users interact with Stories everyday
- Only 4% of brands use Stories to showcase fan content, so now is the time to get ahead of the trend and put your customer content front and center
Real Example
Direct-to-consumer toothbrush startup quip made reviews its first category of Stories Highlights, making it impossible for people to miss when browsing through their Instagram account. The Stories inside collect reviews from all across social media, providing social proof that speaks to the varying needs of potential customers.
