With so much to focus on as you build an omnichannel brand, it can be tough to prioritize your top marketing goals. We surveyed 512 direct-to-consumer brands to find out what their KPIs are for 2019.
The top three marketing KPIs across verticals and businesses of all sizes are:
- eCommerce sales [60%]
- New customers [54%]
- Conversion rates [53%]
To find out more about how brands of different sizes prioritize their marketing KPIs, check out our latest report, the State of D2C Marketing.
