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Video Transcript:
Brands need to build and maintain trust in order to attract, convert and retain more customers. But today’s consumers are weary of marketing taglines. They prefer instead to trust real customers that have had real experiences with brands.
This is why customer reviews have become one of the fastest growing social marketing tools. For brands, the future of marketing lies in using user-generated content to leverage social proof. And when you’re able to do that, the traffic, sales, and increased customer lifetime value soon follow.
