Shopify recently introduced Online Store 2.0, a new and improved eCommerce platform experience that makes it easier for eCommerce brands to integrate apps into their storefront. As an extension of our multi-year partnership with Shopify, we are excited to announce that Yotpo is the first eCommerce marketing platform to be Online Store 2.0 compatible.
Shopify’s move to Online Store 2.0 represents a shift toward making the platform more marketer-friendly. Users will now have the ability to install compatible apps, adjust app settings, and visualize changes right from the theme editor, without the need to write or implement any code. This gives businesses the tools they need to implement powerful third-party integrations into their stores without having to rely on development resources.
As a leading provider in no-code solutions and champion of small businesses, we are thrilled to be Shopify’s partner for this endeavor. With Online Store 2.0, Yotpo is able to better support emerging and growing brands as they scale their marketing and sales efforts.
How Yotpo works with Shopify Online Store 2.0
With Online Store 2.0, eCommerce brands have a lower barrier to entry when it comes to building out their store. Now it’s easier for brands to customize the layout and aesthetic of their storefronts, provide store information that matters to their customers through metafields, and integrate apps seamlessly into their storefront — all without having to touch code. The new drag-and-drop interface reduces the time to launch a storefront and enable the marketing channels needed to drive the most success.
Here’s what you can expect with each of Yotpo’s products in the OS 2.0 theme:
- Reviews: Start building customer trust in your products from day one. Drag and drop our star rating and review widgets anywhere on your page.
- Loyalty: Reduce time to launch your loyalty program and accelerate time to value. Set up your rewards page and deploy in a few simple clicks, eliminating the need to manipulate code.
- SMS: Effortlessly enable on-site subscriber collection tools so you can start maximizing subscriber growth and driving more revenue.
Yotpo is proud to be the first SMS and Loyalty provider to support Online Store 2.0.
To learn how to update to Shopify’s Online Store 2.0 architecture, see this Shopify Help Center article.
Yotpo x Shopify Online Store 2.0: Delivering success for small business, together
At Yotpo, our mission is to help brands strengthen their relationships with their customers with easy-to-integrate eCommerce marketing solutions. This partnership allows us to give small businesses accessible tools to help them scale, regardless of their development resources.
The investments in Online Store 2.0 app extensions are only the beginning. Our multi-year platform partnership with Shopify allows us to create a deeper integration between our technologies, which will enable us to accelerate our development of innovative marketing tools and solutions for brands. We are so excited to roll out these new features, and can’t wait to show you what’s coming next.
