Social commerce is where eCommerce and social media meet, allowing brands to sell their products on third-party marketplaces. Over the past few years, social commerce has evolved immensely, and it’s anticipated to grow up to $1.2 trillion by 2025, according to Accenture.
Today, brands are starting to leverage TikTok Shop as a social commerce channel, and consumers are taking notice.
As we continue to expand our partnerships with different social channels, we’re excited to announce that Yotpo is the first reviews provider to launch an integration with TikTok Shop!
What is TikTok Shop?
TikTok Shop offers a suite of eCommerce solutions that enables merchants and creators to showcase and sell directly through their TikTok account. Powered natively within the platform, merchants can tap into a full commerce experience with the capability to upload products and manage everything from shipping and fulfillment to point of purchase.
With TikTok Shop, you can impact product discovery in a more personalized way thanks to the app’s For You Feed’s recommendations which displays videos that are relevant to each users’ interests as well as what they’ve liked and interacted with in the past.
Brands can also use TikTok Shop as a way of displaying more social proof to boost buyer confidence. Between the 40 million active users the app sees on a regular basis and the fact that TikTok users are nearly two times more likely to discover new brands and products while on the app, it would be a missed opportunity not to engage with shoppers on this channel.
Yotpo’s integration with TikTok Shop
Through Yotpo’s integration with TikTok Shop, brands will have the ability to syndicate their hard-earned reviews directly to the app.
By enabling this syndication, brands can:
- Leverage another channel to showcase social proof and boost buyer confidence.
- Make it easy for shoppers to find the information they need to make informed purchase decisions.
- Drive sales and connect with customers in a more engaging way on different channels.
How to start syndicating your Yotpo Reviews to TikTok Shop
This integration is currently available for brands in the US and UK with an active TikTok Shop.
Check out our support page to get started.
