For today’s brands, the ability to build advocacy through social proof is a top priority. After all, 43% of shoppers say that reviews are most influential when it comes to purchase decisions.
With this in mind, Yotpo and SAP collaborated on integration enhancements that use smart algorithms to enable businesses to collect UGC even more effectively, all while automatically displaying the highest-converting content throughout the customer journey.
Among many other enhancements, businesses will now be able to:
- Collect more reviews, customer photos, and Q&A content using frictionless in-mail technology and machine learning for personalized send-times
- Auto-moderate and publish reviews based on custom parameters using a profanity filter and sentiment analysis
- Display customer reviews, photos, and social content like Instagram videos at key conversion points on site with customizable on-brand displays and galleries
“We are excited for this opportunity to improve our level of service and capabilities to our shared partners and clients,” said Will Schnabel, SVP Business Development at Yotpo. “SAP is an acclaimed leader in digital commerce technology, and we see this as an important step in raising direct-to-consumer efforts to the highest levels.”
SAP-Yotpo clients include industry leaders, like Bob’s Discount Furniture and Esurance, an Allstate company. To provide superior commerce experiences, Yotpo works with SAP partners including Born Group, Gorilla Group, and LiveArea.
