“Yotpo is a fundamental part of our recommended tech stack.”
Laura Doonin, Commercial Director
Today, they’re based in Hood River, Oregon, and sell tailor-made products for people who love to ski, surf, snowboard, skateboard, mountain bike, windsurf, kiteboard, and travel.
In 1980, Dakine introduced the first adjustable footstrap for windsurfing, and since then, they have continued to focus on building durable products that solve everyday issues for athletes. Their mission is “to create unique products that are meaningful to their global community of riders and to build deep relationships within that community.”
Dakine long understood the power of brand communities, and the need to display customer reviews on their site to build consumer trust and boost sales. They searched for a solution that could kick start their review generation efforts, engage customers throughout the buyer journey, and guide hesitant shoppers to checkout.
It was important for Dakine to add a layer of social proof across their site, both to “validate their customers’ positive experiences and to catalyze peer-to-peer marketing.”
Following the referral from their web development agency, Forix, Dakine easily integrated Yotpo across their site, fully customizing the features to match their brand. With Yotpo, they sent out targeted review requests and collected tons of customer content to display on site. This also gave them insight into what customers were saying about their products.
“Yotpo’s product reviews have been very valuable in strengthening our consumer relationship, ensuring that we continue to build products that work,” Anderson stated. The feedback that Dakine received from their customer reviews and on-site community Q&A helped them recognize customer pain points, improve their products, and enhance the overall shopping experience on their site, further driving on-site conversion.
