Case Studies
Industry
Health & Beauty
Health & Beauty
Platform
Shopify
Location
USA
Products
SMS
Reviews & UGC
Loyalty & Referrals
Subscriptions
Websites
0
%
subscriptions revenue increase
0
%
of orders are subscriptions
0
%
of loyalty redemptions on subscription
0
%
of revenue is from subscriptions
About
The Elderberry Co. started with a simple Facebook post in 2017 where founder and mom, Jenny, shared an incredible remedy with other moms looking to keep their families healthy. From that single Facebook post, Jenny grew the business to a nationwide brand! Today The Elderberry Co. makes the same small batch, hand-crafted, fresh elderberry syrup every week.
Challenge
Main Takeaways
The brand faced challenges with support, loyalty integrations, and subscription management.
The previous migration process was a time-consuming, involving manual customer data export-import, resulting in gaps and leading to revenue loss.
Disappointed with their previous platform's limitations, including inefficient Shopify integration and subscriber checkout difficulties, the brand sought a change due to the impact on loyal customers.
Recognizing the critical role of consistent usage in the effectiveness of supplements, The Elderberry Co. consistently placed a high priority on its Subscription offering.
Initially opting for Bold, one of the few available solutions at the time, the brand quickly transitioned to Recharge, when Bold fell short of expectations. However, this move proved challenging as they encountered issues with support resources, loyalty integrations, and subscription management capabilities. The migration process from Bold to Recharge was time-consuming, taking over a week and resulting in gaps in customer data, leading to revenue loss.
Disappointed with Recharge's limitations, including inefficient integration with Shopify causing catalog and discount duplication, The Elderberry Co. team also observed that subscribers faced difficulties with the checkout experience outside of Shopify's interface. Recognizing the impact on their most loyal customers, the brand decided to make a change.
Having positive experiences with Yotpo Loyalty, SMS, and Reviews, The Elderberry Co. decided to take a chance on Yotpo Subscriptions. This decision was driven by the brand's confidence in Yotpo's features and strategic guidance, as well as a desire to enhance the subscription experience for their valued customers.
”[The difference in the migration process] was night and day. With Recharge, I spent an entire week of my time with spreadsheets and back and forth with Recharge support on a chat system.”
Jenny Watson,
President + Founder
Solution
Main Takeaways
The Elderberry Co. was pleasantly surprised by the remarkably smooth migration to Yotpo Subscriptions, a stark contrast to past experiences.
The Elderberry Co. found reassurance in Yotpo's communicative strategists. Real-time communication and strategic discussions were a game-changer for the brand.
The migration process required no spreadsheets, no exporting/importing efforts, and no additional burden on the brand's team. Most crucially, there was zero business interruption or revenue loss during the transition.
The synergy among Yotpo products, particularly the integration with Yotpo Loyalty and SMS, has empowered The Elderberry Co. to explore deeper customer engagement strategies. This includes personalized acquisition and retention strategies, contributing to the solidification of subscriptions as a robust and scalable revenue channel for the brand.
When the team decided to make the switch, they braced themselves for the familiar ordeal of dealing with spreadsheets. To their surprise, the process exceeded their expectations. A conversation with their dedicated subscriptions strategist paved the way for aligning the program's process and design. Once permissions were granted, the Yotpo team took over. Over the weekend, migration specialists seamlessly transferred the subscription contracts in the background. Just three days later, The Elderberry Co. found itself fully migrated to Yotpo Subscriptions.
Remarkably, the entire process required no spreadsheets, no exporting and importing of information, and no extra effort from the brand's team. Most importantly, there was zero business interruption or revenue loss.
In contrast to the reliance on ghosted tickets and emails with Bold and Recharge, The Elderberry Co.'s team found assurance in Yotpo's communicative strategists. Jenny emphasized, “Being able to talk to real people on calls, having someone to sit down and strategize with and push IT tickets was a game changer.”
Beyond the seamless migration, the brand now explores deeper integrations with Yotpo Loyalty and SMS. This allows them to craft an acquisition strategy that feels personalized to shoppers, increasing subscribers. Additionally, a retention strategy recognizes and rewards subscribers for extended retention.
The synergies among Yotpo products has been the key to making subscriptions a robust, sustainable, and scalable revenue channel for The Elderberry Co.
”I kept waiting for the ball to drop and was scared that I would have to deal with excel sheets, but two days later, Dan let me know that we were ready to go live.”
Jenny Watson ,
President + Founder
Results
Main Takeaways
The Elderberry Co. achieved remarkable results with subscriptions, now constituting over 40% of total orders and contributing 46% to total revenue—a 23% increase in eight months.
Yotpo Subscriptions enables streamlined management, allowing the brand to focus on strategic initiatives for subscriber expansion and retention.
A 1-click points redemption on the customer portal resulted in 50% of loyalty redemptions on subscription orders, emphasizing the success of a holistic approach to retention.
Since migrating to Yotpo Subscriptions, The Elderberry Co. has surpassed its goal of becoming a subscription-based business. In less than a year of working with the Yotpo team, the brand now witnesses over 40% of total orders coming from subscriptions. Impressively, subscriptions contribute to a substantial 46% of their total revenue, marking a remarkable 23% increase in just eight months.
With Yotpo Subscriptions, not only can Jenny and her team spend less time worrying about everyday management, but they can also focus on strategies to increase their subscriber base.
With Yotpo Subscriptions, the brand not only spends less time on everyday management, thanks to empowering subscribers with tools to manage their own subscriptions, but they can also focus on strategic initiatives to amplify and retain their subscriber base.
The Elderberry Co. implemented a 1-click points redemption feature on their customer portal, a move that yielded great success with 50% of loyalty redemptions occurring on subscription orders. This holistic approach has provided the brand with the best opportunity for retention.
Jenny’s advice for brands contemplating a switch echoes her own successful experience, “The best thing I did was to pull the trigger quickly and keep it simple. Don’t wait to create this elaborate program or be scared to move; it could cost months of recurring revenue. Yotpo really makes it easy for you to start earning recurring revenue immediately.”
