Vaimo, Magento & Yotpo Increase Helly Hansen's Revenue by 45%

Industry

Outdoor & Sporting apparel
Platform & Agency

Magento 2 and Vaimo
Challenge

Finding the right eCommerce partners to scale Helly Hansen’s international business growth and unify their customer experience
Solution

Vaimo replatformed Helly Hansen onto Magento 2 and deployed Yotpo to collect and display user-generated content across their site
Results

11% order-to-review conversion rate, 45% increase in YoY online revenue, and 24% increase in overall site traffic

For nearly two centuries, Helly Hansen has developed groundbreaking, performance-grade outdoor gear and apparel.

Company

Helly Hansen was founded in 1877 by sea captain Helly Juell Hansen and his wife in their quest for waterproof gear that could withstand the treacherous conditions on Norwegian seas. Today, Helly Hansen is worn and loved by professional skiers, world-class sailors, Olympic champions, and the everyday athlete. Working with Vaimo, Helly Hansen has successfully brought their offline success online and grown their international brand presence with multiple stores and eCommerce sites.

What particularly stands out about Yotpo is its seamless and easy functionality. It's lightweight, developer-friendly, and has a tight integration with Magento 2. We are extremely happy to be partners with Yotpo— a company that continues to lead the drive in user-generated content and has results that speak for themselves.

PJ Utsi

Chief Creative Officer at Vaimo

24%

Overall Increase

In reviews per product

Challenge

Helly Hansen turned to leading Magento agency, Vaimo when they needed to replatform and unify their brand experience across all their sites. Vaimo then tried to improve Helly Hansen’s customer journey through quality content and storytelling.

As they continued to scale internationally, it was important to find the right eCommerce and marketing tech stack that could help them break into new markets and accelerate business growth.

45%

Increase

In year over year online revenue

Solution

Vaimo successfully engineered Helly Hansen’s replatforming to Magento 2 and integrated Yotpo on their site in just six months.

PJ Utsi, Chief Creative Officer at Vaimo, explains, “With Magento 2, Helly Hansen could create a unique, limitless, and engaging shopping experience through easy customization and seamless third-party integrations. To then partner this platform with Yotpo and benefit from insightful user-generated content delivered transformational results. Today, reviews are an integral part of Helly Hansen’s product development strategy: They are used for sizing feedback and understanding what works and what doesn’t.”

As consumer-led copy, UGC is extremely cost-effective and valuable both to other shoppers and search engines, providing something priceless in the world of commerce — social proof. Regardless of whether or not you already have purchase intent, you will always look at what others have said about a brand and their products before buying.

Results

The combination of switching to Magento 2 and professional site development by Vaimo helped Helly Hansen increase results across the board. By implementing Yotpo, Helly Hansen unlocked the ability to collect many more reviews per product and syndicate consumer social proof throughout the buyer journey.

Since their order-to-review conversion rate had jumped up to 11% — far above the typical 1-2% industry average — they also saw a 24% surge in overall reviews per product. With Yotpo’s built-in incentives, customers started sharing their reviews, accounting for 25% of Helly Hansen’s incoming social traffic.

Aside from putting Yotpo in place to leverage customer content, Vaimo also optimized Helly Hansen’s site for mobile. As a result, they saw a 48% increase in mobile traffic and 68% increase in transactions from mobile. Overall, traffic increased by 24% and year over year online revenue increased by 45%.

Advice

“Businesses can simply no longer ignore the power of UGC. It’s a hugely cost-effective method for building a brand and driving growth, while providing a smoother purchasing experience.”