“Yotpo is a fundamental part of our recommended tech stack.”
Laura Doonin, Commercial Director 
Helly Hansen was founded in 1877 by sea captain Helly Juell Hansen and his wife in their quest for waterproof gear that could withstand the treacherous conditions on Norwegian seas. Today, Helly Hansen is worn and loved by professional skiers, world-class sailors, Olympic champions, and the everyday athlete. Working with Vaimo, Helly Hansen has successfully brought their offline success online and grown their international brand presence with multiple stores and eCommerce sites.
Helly Hansen turned to leading Magento agency, Vaimo when they needed to replatform and unify their brand experience across all their sites. Vaimo then tried to improve Helly Hansen’s customer journey through quality content and storytelling.
As they continued to scale internationally, it was important to find the right eCommerce and marketing tech stack that could help them break into new markets and accelerate business growth.
Vaimo successfully engineered Helly Hansen’s replatforming to Magento 2 and integrated Yotpo on their site in just six months.
PJ Utsi, Chief Creative Officer at Vaimo, explains, “With Magento 2, Helly Hansen could create a unique, limitless, and engaging shopping experience through easy customization and seamless third-party integrations. To then partner this platform with Yotpo and benefit from insightful user-generated content delivered transformational results. Today, reviews are an integral part of Helly Hansen’s product development strategy: They are used for sizing feedback and understanding what works and what doesn’t.”
