“Yotpo is a fundamental part of our recommended tech stack.”
Laura Doonin, Commercial DirectorThis family-owned business was founded during the pandemic, at a time when basic health supplies were in high demand and human safety was at risk. The family was upset to see brands price gouging for crucial health products, and they realized they could help slow the spread of COVID-19 by providing high-quality medical products at an affordable price.
Hope Health Supply was receiving tons of glowing reviews about their high-quality products, but they were continuously getting outranked by their competitors in Google. With health supplies being searched for more than ever before, this was a huge missed opportunity.
“Hope Health Supply wasn’t with a Google Verified reviews partner,” explains Steve Dorazio, Vice President of Media & Technology at Hope Health Supply. “Therefore, all the reviews they were collecting with Stamped.io weren’t helping with their paid Google ads or organic ranking.”
Hope Health Supply knew they needed to upgrade from an unverified platform, like Stamped.io, to a Google Verified company, so they immediately searched through the list of Google Preferred Partners. Hope Health Supply was considering other review providers, but quickly saw the added importance of having intelligent review collection and display capabilities.
Hope Health Supply wanted a partner like Yotpo that would enable them to fully optimize their review strategy and maximize their overall Google ad budget. Their goal was to collect top-notch reviews and build trust in their brand and products, from discovery on Google all the way through checkout.
With Yotpo’s 2-in-1 Review Requests, Hope Health Supply was able to quickly collect Google Verified product and site reviews in one flow. In just one month, they swiftly hit Google’s minimum requirement of 100 site reviews and were able to showcase their Google Seller Ratings in their search and display ads.
“Since switching to a review solution that empowers us to implement star ratings in Google, Hope Health Supply has seen a huge uplift in traffic and very positive ad results,” Dorazio says. “[It’s been] truly game changing.”
Two months after switching to Yotpo, Hope Health Supply has collected thousands of reviews and injected social proof into their Google strategy, helping them maximize their return on ad spend (ROAS) and boost their overall SEO rankings.
“With the help of Yotpo’s Google Partnership, Home Health Supply’s Google search impression shares skyrocketed by 119%,” Dorazio says. “We’ve seen a 50% increase in ROAS and a 38% decrease in our cost per click. It goes to show how choosing the right reviews provider can make such a profound impact on your overall Google search strategy”.
Yotpo’s multi-channel solution also allowed Hope Health Supply to use both email and SMS channels to collect reviews, reaching customers directly and efficiently. “Our main priority was increasing presence on Google, but what we weren’t expecting was the overall increase in repeat customers that came back to the store after filling out a review,” Dorazio says.
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“Yotpo is a fundamental part of our recommended tech stack.”
Laura Doonin, Commercial Director