Just Ingredients is a health and wellness brand whose mission is to provide customers with products using real ingredients to nourish their bodies.
The Story At a Glance
Just Ingredients was determined to grow their SMS list, as the basic pop-ups and forms they relied on were failing to reach and convert their target audience at scale. At the same time, ensuring the quality of each subscriber was a top priority for the brand.
The Yotpo team worked alongside Just Ingredients to optimize their pop-ups and forms for higher visibility, and introduced cutting-edge growth tools like On-Site Verification that converted shoppers into subscribers at a much faster rate.
On-Site Verification accelerated Just Ingredients’ growth, yielding 92% more SMS sign-ups compared to their standard pop-up, while also acquiring higher value subscribers with subscribers opting in via On-Site Verification generating 83% more revenue.
Rachel Hansen
Retention Marketing Manager
Solution
Just Ingredients enhanced their pop-up with On-Site Verification, allowing subscribers to verify their phone number using a one-time code, without ever having to leave the site.
Impact
By reducing the number of steps subscribers needed to take to opt-in, Just Ingredients didn’t leave money on the table from subscribers dropping off. As a result, they saw 92% more SMS opt-ins from their pop-up with On-Site Verification compared to their previous pop-up.
Solution
Maintaining a healthy list and preventing fake numbers and bots from opting in was equally as important as list growth, so Just Ingredients opted for a tool that required subscribers to verify their subscription (“double opt-in”).
Impact
With On-Site Verification using double opt-in, Just Ingredients was able to prevent fake numbers from subscribing. As a result, they didn’t need to compromise on the quality of subscribers in order to scale their list quickly.
Solution
Ultimately, Just Ingredients was not only able to create a more seamless customer experience, but also acquired higher quality subscribers with purchasing intent.
Impact
As a result, Just Ingredients saw an 83% revenue increase from subscribers who opted in via On-Site Verification compared to their traditional pop-up.
Rachel Hansen
Retention Marketing Manager
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