“Yotpo is a fundamental part of our recommended tech stack.”
Laura Doonin, Commercial Director
Fed up with the limitations of conventional beauty products, a team of hair stylists and scientists came together to create Living Proof, a scientifically better hair care brand. Living Proof believes that that, “when brilliant science influences beauty, breakthroughs happen,” and their patented technology was created in this vein.
After analyzing hundreds of beauty products that have been the norm for 30 years or more, they developed an award-winning solution to solve the root cause of the most common hair problems, earning more than 150 awards for their line of over 55 products. Since partnering with DEG, an Isobar Company, Living Proof’s robust tech stack allows them to take the same scientific approach to their eCommerce strategy.
With a lean eCommerce team, Living Proof sought help from DEG to build out an integrated tech stack that could streamline the processes behind a seamless customer journey, from acquisition to fulfillment. With many shoppers discovering Living Proof through third-party retail channels, the brand needed a way to bolster owned channels to better collect and leverage data from their customers.
By partnering with Salesforce Commerce Cloud, Living Proof was able to start driving greater traffic to their site through influencer campaigns — providing them with customer data they hadn’t previously had. Now, Living Proof needed a partner, like Yotpo, that would enable them to put that powerful customer content and data to use to drive trust and build connections with their customers.
Through this partnership, Living Proof leverages Yotpo-powered reviews in both paid and organic search, giving the brand deeper insight into customers’ desires and preferences. In addition to significantly decreasing bounce rates and increasing conversion rates on site, this valuable social proof forges a better connection with customers and creates a more authentic, personalized brand experience throughout the buyer journey.
