Challenge

As a fast-moving brand looking to scale their online community, LSKD strives to deliver exceptional service to their customers at every turn. Knowing the power of SMS marketing to reach and engage shoppers, the brand was quick to incorporate it into their eCommerce marketing strategy.

“Most don’t realize how powerful it is to send a text. With everyone on their phones, you can actively engage with your community,” says Jason Daniel, Founder & CEO, LSKD.

While they were producing high returns with their original SMS provider, they were missing fundamental SMS capabilities that would allow them to connect with and grow their community through personalized experiences at scale. The brand craved more than the ability to send one-off campaigns to all customers — they needed key SMS platform elements like segmentation and a variety of top-performing flows that could support their strategy of driving value to accelerate business growth.

Solutions

While considering Yotpo for their new loyalty solution, LSKD learned of Yotpo SMS's advanced features, including triggered messages, personalization, and segmentation capabilities that they didn’t even know were offered by SMS providers. “It wasn’t even a question,” says Will Bolton, Digital Marketing, LSKD, when discussing the decision to switch. With both loyalty & referrals and SMS products speaking together under one roof, the brand could send more meaningful messages to customers and build relationships across channels.

The migration and onboarding experience were a breeze. “Yotpo made our transition easy from our other provider. We’re not the SMS experts, so having an expert help us onboard to get the channel up and running quickly helped us see results fast and let us focus on our brand,” says Daniel.

The Yotpo SMS CSM team has since become an integral partner in LSKD’s SMS growth. Not only do they ensure SMS best practices, they also support the brand by strategizing campaigns that generate FOMO and excitement within the LSKD community to attract more SMS subscribers than the brand ever thought possible.

Results

Since migrating to Yotpo SMS six months ago, LSKD’s subscriber growth has skyrocketed 310%. By following the SMS best practice of capturing customers wherever they are with an omnichannel approach, LSKD has successfully driven subscribers from their pop-up (which has a notable 89% CVR), as well as from checkout, from their Yotpo Loyalty & Referrals program, and through word of mouth via their Facebook group.

When asked about their SMS performance since signing up with Yotpo SMS, Bolton says, “We’ve seen higher conversions on SMS than on email.” The brand was most excited to leverage the endless amount of flows Yotpo SMS offered, enabling welcome, abandoned cart, browse abandonment, and loyalty points reminder flows for an average of 81x ROI.

As a brand who prioritizes providing an overall value exchange over discounts, they asked themselves, “How can we give our community value and also give them a reason to sign up?” says Bolton. According to a recent Yotpo survey, 53% of global shoppers would sign up for SMS because they want to know immediately about promotions, offers, and updates, and 49% say early access to sales or new releases is a primary motivator for opting in. The most valuable incentive for customers, LSKD found, was giving them this opportunity to always stay informed.

The strategy proved highly effective for the brand. After hyping up their upcoming activewear release via an SMS product launch campaign, LSKD drove an impressive 60x in ROI, and they continue to maximize success with a much more engaged — and continuously growing — SMS subscriber base today.

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