Case Studies

Nerdy Ink Cuts Costs by 60% and Boosts CTR by 180% with Yotpo

Industry

Home & Garden

Platform Shopify

Location USA

Products

SMS

Websites

nerdy.ink

0 %

lower costs

0 X

ROI from emails

0 %

growth of email list

About

Nerdy Ink is a haven for bookworms and pop culture aficionados. What began as a fan art subscription box has now evolved into a thriving business that crafts exquisite special edition books and stunning alternate dust jackets for beloved book series. Their mission is to elevate the reading experience, bringing a touch of artistry and passion to every page.

Challenge

Main Takeaways

Klaviyo’s pricing model was unsustainable for their growing business.

Lack of adequate support from Klaviyo hindered their email marketing efforts.

Nerdy Ink needed a solution with the right service to help them grow their strategy.

After using Klaviyo for several years, Nerdy Ink grew concerned with their increasing prices and limited support. Despite Klaviyo’s reputation as an email provider, they realized that there must be another option out there that could give them all the features they needed without these challenges.

Nerdy Ink felt frustrated, and went searching for a solution that could achieve all their email strategies with a pricing model based on what they actually send- not just contacts- to support their growing brand. While on the hunt for solutions with more transparent, flexible pricing, as well as hands-on support, they found Yotpo Email.

”Klaviyo’s support was a chat window, and it would take up to an hour to connect with someone. Yotpo lets me talk face to face with my onboarding specialist and advisor. It’s a night and day difference.”

Josh Lampley, Founder & CEO

Solution

Main Takeaways

Nerdy Ink’s migration process was smooth, including all integrations supported.

Their dedicated onboarding manager helped to authenticate and warm their new domain.

They now have a customer success manager (CSM) for ongoing support and strategy.

Enter Yotpo. From the get-go, Nerdy Ink felt a difference.

Of course, Yotpo offered the flexible pricing structure they were looking for- but the true win was the exceptional service and robust platform. “We were worried at first about a newer provider integrating with everything we need- but we see that Yotpo has either already built our integrations, or they’re on the roadmap,” says Lampley.

Migration and onboarding was smooth, soothing the nerves that any brand might have in moving a key revenue channel like Email. With a dedicated onboarding manager to help migrate their flows and templates, and to authenticate and warm their new sending domain to fit the recent Google/Yahoo changes- they were able to get started without any disruption to their marketing efforts.

After onboarding, their dedicated CSM went beyond basic support, offering strategic guidance to help Nerdy Ink optimize their strategy for increased revenue. With guided recommendations, Nerdy Ink was able to leverage new segments to primarily target their highest intent subscribers- boosting engagement. And Yotpo’s AI segment generation helps them come up with powerful new segments more regularly, simply by typing in ideas.

”Brands like us don't have the time to move everything over. With Yotpo, your onboarding manager helps you rebuild all your key flows, and checks in with you regularly to make sure that you’re doing everything right.”

Josh Lampley, Founder & CEO

Results

Main Takeaways

Nerdy Ink saved over 60% on email marketing with a pricing structure based on usage.

Since migrating to Yotpo Email, they’ve grown their email list by 30%.

Now, they see over 92x ROI on email marketing overall.

Their click through rate improved from 2% with Klaviyo to 3.75% with Yotpo.

With a pricing structure that complemented their strategy- based on usage, rather than simply contacts- Nerdy Ink was able to cut their email marketing costs by 60% compared to Klaviyo while maintaining high click-through rates. With dedicated strategy from Yotpo, they now segment their email list more effectively, leading to better engagement and higher ROI. In fact, they discovered that a smaller, more engaged list generated nearly identical revenue compared to their entire list- meaning significant cost savings without sacrificing results.

Plus, with SMS & Email under one roof, Nerdy Ink has now unlocked true multi-channel orchestration; for instance, allowing them to follow up on unopened emails with targeted text messages 24 hours later.

Overall, as a result of making the switch from Klaviyo, Nerdy Ink is saving money, achieving better results, and now has a dedicated partner to grow their strategy- setting them up for better email marketing growth over time.