Perry Ellis is a globally recognized fashion brand, founded in 1976 by designer Perry Ellis. Known for its modern, versatile style, the brand offers apparel, fragrance, watches, footwear, and more. Perry Ellis continues to redefine everyday fashion with innovation and authenticity.
The Story At a Glance
The Perry Ellis team aimed to enhance the onsite customer experience and boost conversions. They needed a solution to quickly highlight key product insights, helping shoppers find answers on fit, comfort, and quality - without sifting through lengthy reviews.
The team enabled Yotpo’s AI Review Summary on select products on perryellis.com and tracked key metrics over two weeks to evaluate whether the feature improved engagement and conversions by giving shoppers a quick, structured view of product feedback.
The AI Review Summaries led to a 25% increase in conversion rate, rising from 1.1% to 1.4%, along with a slight boost in revenue per session. Perry Ellis expanded the feature across its other brands to enhance the customer experience and drive further growth.
Frank Morales
Vice President of eCommerce
STRATEGY
Perry Ellis piloted AI Review Summaries on selected products on perryellis.com, tracking key metrics over two weeks. They compared pre- and post-launch conversion rates and revenue per session to assess if AI-driven summaries improved shopper engagement and conversions.
RESULT
The A/B test showed a 25% conversion rate increase with AI summary (1.1% to 1.4% rise) and a 12% rise in revenue per session, despite a 13% lower AOV. Based on these results, Perry Ellis expanded AI Review Summaries across brands to enhance customer experience and accessibility.
Frank Morales
Vice President of eCommerce
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