“Yotpo is a fundamental part of our recommended tech stack.”
Laura Doonin, Commercial Director
Direct-to-consumer bridesmaid dress brand, Revelry, was built on the belief that shopping for bridesmaids dresses should be about one thing: having fun. By disrupting the traditional, impersonal bridesmaid dress shopping experience, Revelry “meets the needs of the modern consumer” and makes wedding wear shopping more relevant to millennial shoppers. Their dresses are affordable, wearable beyond the wedding, and the shopping experience is worth celebrating and sharing.
Sample box try-on parties not only provide the perfect excuse to drink champagne with friends and try on pretty dresses, but make finding the dream dress a reality. To ensure everyone feels beautiful, Revelry offer a range of sizes and lengths to accommodate any body type and shape, at no extra charge. Each dress is then exquisitely made to order and sold directly to their customers at 50% of the price, compared to traditional bridal boutiques.
Finding a bridesmaid dress can be a long process. The bride and bridesmaids have to consider the style, color, size, length, and much more. To make confident purchase decisions, the shopper needs as much information as possible. Being able to see reviews from real customers specifically related to fit or quality prior to purchase is critical. But shoppers often have to sift through hundreds of reviews to find those related to their needs.
Revelry wanted to help their shoppers quickly find information and improve the shopper experience by focusing their attention on informative, positive, and hyper-relevant reviews that build trust in their products and brand. As 71% of Revelry’s web traffic is mobile, having that experience be mobile-optimized was crucial.
Since implementing Yotpo in 2017, fast-growing Revelry has established credibility by displaying customer reviews and photos across their site. Head of Marketing and Brand Specialist, LauraLee Baird was “so pleased when Yotpo launched its Smart Filters beta. We immediately requested to be beta testers.” As an early adopter, Revelry added Yotpo’s AI-powered reviews widget to their product pages to provide a more personalized, mobile-friendly shopping experience with authentic customer content.
The easy-to-use Smart Filters empower customers to filter and find reviews relevant to their search based on frequently mentioned topics or custom filters created by the brand. Baird explains, “Yotpo combs all our reviews for common topics using Artificial Intelligence.” Each product page showcases a different range of topics specific to that product such as ‘material’ or ‘fit’ for fast filtering.
It’s no secret that different dress styles flatter body types differently, so Revelry asks customers to select their body type when submitting a review. This enables Revelry to add a powerful ‘body type’ filter so that site visitors can hone in on relevant reviews specific to their body type.
