Case Studies / Trinity Road

Trinity Road returned to Yotpo, improving SEO, boosting loyalty revenue, and increasing repeat purchases

$5.27 M

revenue driven by Loyalty

84.11 %

increase in RPR

4 %

order to Review Rate

22 %

of customer engagement

Trinity Road exists to inspire customers around their faith or whatever inspires them, by promoting truth, goodness and beauty to anyone they come into contact with. From faith based products, to coffee and candles, Trinity Road designs many of their products in house.

INDUSTRY

Home & Garden

PLATFORM

Bigcommerce

LOCATION

USA

PRODUCT

Reviews & UGCLoyalty & Referrals

The Story At a Glance

Challenge

After switching from Yotpo to Stamped.io, Trinity Road experienced declines in on-site conversions, SEO performance, and customer sentiment, along with significant frustration from their customer care team due to the new software's limitations.

Solution

Trinity Road decided to switch back to Yotpo for their reviews and loyalty programs. The programs were reactivated, and regular strategy sessions were scheduled with the Yotpo Team.

Result

Since returning to Yotpo, Trinity Road has experienced an increase in conversions, improved SEO performance, and a significant increase in incremental revenue driven by their loyalty program.

“We knew from a lot of research that Yotpo was best in class. And after leaving and experiencing another service, this became more clear.”

Jessica Heaton

VP of Merchandising

Strategies & Results

STRATEGY

Drop in conversions

When Trinity Road switched to Stamped.io, they saw a sales drop on top products due to missing reviews. They quickly realized how essential reviews are in guiding customers’ purchasing decisions.

RESULT

Switching back to Yotpo reviews

To increase conversions, Trinity Road switched back to Yotpo Reviews. The company prominently showcased customer reviews on their website and integrated them into their SEO and PPC campaigns, successfully driving conversions back up.

STRATEGY

Need for retention tool

The Trinity Road team knew they had happy shoppers, but they didn’t have the tools to bring them back for a 2nd purchase at scale. Continuing to send 10% off coupons to customers isn’t a sustainable, or effective solution longterm to support all of their retention efforts.

RESULT

Yotpo Loyalty provided the framework and functionality

In working with the Yotpo team to curate a loyalty program that would incentivize first time customers to come back for a 2nd purchase, Trinity Road saw their RPR increased from 15% to 55%, and drove almost 11% of their total revenue with their loyalty program.