The Future of User-Generated Content:
Driving Value With Data Science
How data science is changing the way 200,000 of the world’s best brands & retailers drive value with user-generated content.
Scroll DownUser-generated content impacts your sales whether you realize it or not.
Your shoppers are seeking out customer reviews, photos, and other user-generated content (UGC) to inform their purchase decisions.
Why is UGC important?
Of website visitors Interact with UGC
Of converted customers Interact with UGC
UGC is worth too much to ignore.
It’s no longer enough to just display some great reviews on your site or hope that customers tag you on Instagram when they upload a picture of your product.
To maximize ROI, you need to build a data-driven strategy.
How does UGC affect conversion rate?
CVR of shoppers
that see UGC
CVR of shoppers that don’t see UGC
Introducing Data Science
Smarter UGC Collection, Optimization & Management
How data science solves common issues…
Scroll DownYou know your customers’ feedback matters.
But it’s not always possible to manually check every customer question, review, photo, or comment.
What Are Your Customers Saying?
The Most Common Words in Customer Reviews
Natural Language Processing
Natural language processing “reads” through this content as a human would, connecting that sudden flood of one-star reviews with words like “delivery,” “shipping” and “service” may signal a critical fulfillment issue.
What Are Your Customers Saying?
Data-Driven Takeaways
In order to build a smart UGC strategy, you need to actually get the content in the first place.
Most shoppers will happily write reviews or send photos, but you have a small window of opportunity to grab their attention.
Post-purchase emails are the #1 way to get UGC
Average Customer Response Rate
Get More UGC: Big Data Optimization
Big data gives you the insight to pick the perfect wording and timing for your request so that you make the most of your “ask.”
Tips to Build The Best Subject Line
Leveraging This Data
Machine-learning algorithms can also use this data to automatically send the perfect email at the perfect time.
When is the best time to ask?
Data from 4.5 million emails
