72% of shoppers say seeing customer Instagram photos of a product increases their chances of buying.

Which social channels bring the most engaged traffic?

Not all traffic is equal: This data looks at the average seconds on site for traffic coming from top social platforms.

Data by Yotpo

Which industry is researched most on social media?

When buying Health & Beauty, Fashion, and Home & Garden products, about 1/2 of customers research on social.

UK Social Commerce Report

Data by Yotpo

Percentage of customers who consult social media before buying online.

A survey of 2,000 UK consumers looks at how many people use social media to research before purchasing online.

Data by Yotpo

Of UK consumers say that customer reviews are the most important info for researching products on social media.

Data by Yotpo

What types of products do you research on social media?

Electronics are the most researched products on social channels.

UK Social Commerce Report

Data by Yotpo

18-34 year olds are 175% more likely to research and discover products on Instagram compared to 45-54 year olds.

Data by Yotpo

Of UK consumers research products on Facebook before buying them.

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Of UK consumers between the ages of 18 and 24 consult social media for research every time they shop online.

Data by Yotpo

One in 10 UK consumers won’t shop online without researching their purchases on social media.

Data by Yotpo

A study of 8.6 million purchases found products with a 4-star rating receive nearly 12x more orders than those with an average rating of 3 stars.

Data by Yotpo

Campus Protein increased checkouts by 28.9% by adding customer photos to their product pages.

Data by Yotpo

Love & Great

Are the most common words in 3.5 million customer reviews.

Data by Yotpo

4.3

Average customer star rating for eCommerce stores

Data by Yotpo

How User-Generated Content Impacts Conversion Rate for Fashion Stores

Data by Yotpo

Find out how data is changing the way 200,000 of the world’s best brands & retailers drive value with user-generated content.

Check out industry benchmarks

Data on eCommerce Trends

Related Data points

Which social channels bring the most engaged traffic?

Which industry is researched most on social media?

Percentage of customers who consult social media before buying online.

What types of products do you research on social media?

Love & Great

4.3

How User-Generated Content Impacts Conversion Rate for Fashion Stores

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