Which Photos Influence Purchase Decision?

Of UK consumers say that customer reviews are the most important info for researching products on social media.

Data by Yotpo

18-34 year olds are 175% more likely to research and discover products on Instagram compared to 45-54 year olds.

Data by Yotpo

A study of 8.6 million purchases found products with a 4-star rating receive nearly 12x more orders than those with an average rating of 3 stars.

Data by Yotpo

Campus Protein increased checkouts by 28.9% by adding customer photos to their product pages.

Data by Yotpo

Love & Great

Are the most common words in 3.5 million customer reviews.

Data by Yotpo

4.3

Average customer star rating for eCommerce stores

Data by Yotpo

How UGC Impacts CVR for Apparel & Accessories Brands

We compared CVR of customers who see user-generated content on eCommerce sites selling clothes and accessories to that of customers who don't.

Data by Yotpo

What type of user-generated content is most influential?

This survey of 1,000 shoppers looked at whether customer reviews, photos, or videos have the biggest impact on purchase decisions.

Data by Yotpo

UGC CVR Impact: Breakdown by Industry

The CVR of visitors who see user-generated compared to those who don't.

CVR Without UGC
CVR With UGC

Data by Yotpo

What day of the week do people write reviews?

The average response rate of customers to review requests

Data by Yotpo

Most Common Customer Service Issues

By studying 1.3 million customer reviews, we identified the words fashion shoppers most frequently use to talk about customer service.

Data by Yotpo

How Reviews Boost SEO

The correlation between organic traffic growth and reviews for 30,000 businesses over a period of 9 months.

Data by Yotpo

161 characters

The average length of a customer review.

Data by Yotpo

In reviews for fashion stores, shoppers mention "comfort" 4.8x more than "sexy."

Fashion eCommerce Store

Data by Yotpo

Find out how data is changing the way 200,000 of the world’s best brands & retailers drive value with user-generated content.

Check out industry benchmarks

Data on eCommerce Trends

What type of photos do you prefer to see?

Related Data points

Love & Great

4.3

How UGC Impacts CVR for Apparel & Accessories Brands

What type of user-generated content is most influential?

UGC CVR Impact: Breakdown by Industry

What day of the week do people write reviews?

Most Common Customer Service Issues

How Reviews Boost SEO

161 characters

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