Google Shopping
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The Complete Guide to Google Shopping
Everything you need to get your eCommerce brand started with Google Shopping, including the basics, expert tips, and real life examples.
CHAPTER 1 Introducing Google Shopping
Introduction to
Google Shopping
Google Shopping
Everything to Know About the Google Shopping Feed
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Digging Deeper into Google Shopping Features
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What Is Google Merchant Center & How to Use It
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The Future of Google Shopping
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CHAPTER 2 How Your Brand Can Dominate Google Shopping
Why Google Shopping is a Compelling Opportunity for Brands
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How Your Brand Can Stand Out on Google Shopping
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Why Working With a Trusted Google Partner is Essential
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CHAPTER 3 Master Your Google Shopping Strategy
5 Ways to Increase Mobile Sales with Google Shopping Ads
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How to Optimize Your Google Shopping Campaigns
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Advanced Strategies and Best Practices for Google Shopping
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CHAPTER 4 Real Life Brands Using Google Shopping
The Best Google Shopping Examples to Inspire Your Brand
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Chapter 1
Introducing Google Shopping
If your eCommerce brand isn’t already utilizing Google Shopping, it’s time to get on board. Chances are, your competitors are already there, and if not, you have a unique opportunity to get ahead of the game.
5 Lessons 
Kristie Riojas 
Product Marketing Manager
Lesson 1 Introduction to
Introduction to
Google Shopping
This lesson dives into the basics of Google Shopping: what it is, how it works, why you need it for your eCommerce brand, and an introduction to Google Shopping ads.
Alexander Lazoff 
Director of Partnerships, North America
Lesson 2
Everything to Know About the Google Shopping Feed
Google Shopping can be tricky if you haven’t used it before. This lesson dives into the Google Shopping Feed, and the basic product information you need to get started.
Loren Baker 
Founder
Lesson 3
Digging Deeper into Google Shopping Features
Google Shopping has a ton of optional features, but you don’t need to use them all. These are the ones that will give your brand the biggest boost.
Itay Vladomirsky 
Director of Partnerships, EMEA
Lesson 4
What Is Google Merchant Center & How to Use It
The Google Merchant Center is the beating heart of every Google Shopping campaign. Here’s how to set it up, and why you need to get it right.
Linda Yonemoto 
eCommerce Marketing Team Lead
Lesson 5
The Future of Google Shopping
Google is always evolving, and Google Shopping is no different. Here are the key trends that should be on your radar when you’re planning future campaigns.
Chapter 2
How Your Brand Can Dominate Google Shopping
In the first chapter, we went over the nuts and bolts of Google Shopping, along with the whys and hows of getting started. Now, we’ll hear from experts who use this technology every day about the best ways to grow your visibility and sales.
3 Lessons 
Josh Duggan 
Co-founder
Lesson 1
Why Google Shopping is a Compelling Opportunity for Brands
In this lesson, we’ll get expert advice for using Google Shopping to grow your brand, and what you need to know to measure your ROI for the channel.
Rosa Hu 
VP, Product Marketing
Lesson 2
How Your Brand Can Stand Out on Google Shopping
It’s not easy to stand out on Google Shopping, especially when you’re relying on organic traffic. These strategies will help boost your brand’s visibility.
Itai Bengal 
Head of Tech Partnerships & Product BD
Lesson 3
Why Working With a Trusted Google Partner is Essential
Your brand doesn’t have to go it alone when it comes to Google Shopping. Here’s why you should work with third-party tools or trusted agencies.
Chapter 3
Master Your Google Shopping Strategy
Now that you know how to get started, it’s time to delve deeper into more advanced strategies, like optimizing for mobile commerce, maximizing your campaigns, and using the right tools for the job.
3 Lessons 
Lawrence McNeill 
Partner Growth Manager
Lesson 1
5 Ways to Increase Mobile Sales with Google Shopping Ads
As eCommerce becomes mCommerce, Google Shopping becomes even more important. Here’s what Google Shopping Ads mean for mobile, and why you should care.
Josh Enzer 
VP, Strategy
Lesson 2
How to Optimize Your Google Shopping Campaigns
Your Google Shopping Ads will likely be displayed alongside your competitors. These tips will help you optimize your campaigns, so you can boost performance and sales.
Craig Somerville 
Managing Director
Lesson 3
Advanced Strategies and Best Practices for Google Shopping
If you’re going to invest resources into Google Shopping, it’s important that you get the most value from it. These strategies will help you boost ROI from the channel and grow revenue.
Chapter 4
Real Life Brands Using Google Shopping
These brands have mastered Google Shopping. In this lesson, we’ll dive into what makes their campaigns work so well, so you can get inspired to boost your presence on the channel.
