Optimizely (Zaius) Integration
Optimizely is a customer data platform that allows brands to grow revenue through existing customers.
All Integrations
Yotpo & Optimizely
The Optimizely & Yotpo integration provides brands with full access to loyalty and reviews data that can enhance the precision of customer predictions generated by Optimizely’ data science capability, making campaigns more personal and timely.
Integration benefits
With this integration, brands will deepen customer relationships and increase lifetime value with loyalty and reviews-driven personalization, creating moments of engagement for shoppers based on data.
Integrates with
Loyalty & Referrals
Reviews & UGC
Categories
Email Marketing,
Data & Automation,
Marketing Automation
Supported platforms
Shopify,
Shopify Plus,
Adobe Commerce (Magento)
Contact information
Use Cases
Segment customers
Enrich customer data with loyalty attributes for advanced segmentation, including loyalty point balance, VIP tier, point expiration, and more.
Personalize communications
Include customer-level loyalty data in email communications to create a more personalized interaction that boosts engagement. Seamlessly incorporate dynamic point balance, VIP tier, tier expiration date, and many other fields within your creative.
Trigger loyalty messages
Trigger communications based on loyalty events such as referral made, VIP tier achieved, a redemption made, and more. Events are sent in near real-time for an optimal experience.
Supported plans
free,
growth,
prime,
premium,
enterprise
Developed by
Zaius
Use Cases
Display top reviews by topic
Showcase top customer reviews in an eye-catching and customizable in-mail widget. Choose the topics or products that you want to best convert for the relevant campaign.
Create segments based on reviews
Create segments of customers who leave positive and negative reviews or by review score. See who is leaving reviews, so you can engage with customers in a targeted, more personalized way.
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