Yotpo & Twilio Segment
Connect your Yotpo SMS & Email accounts with Segment to ensure a seamless flow of engagement data. This integration automatically syncs SMS and Email events, such as subscriptions and interactions, keeping customer profiles on Segment accurate and current. By acting as a data bus, Segment enables enriched customer data for better segmentation, personalized messaging, and advanced analytics. This integration supports enhanced marketing campaigns, improved customer targeting, and streamlined CRM operations, ensuring a cohesive and data-driven approach to customer engagement.
Integration benefits
This integration helps brands' Feed Segment with subscription and engagement events from Yotpo to keep customer profiles and Segment destinations up-to-date.