“Influencer stories are what typically get me to convert...”
This email hit my inbox at the perfect time — I had gotten the classic jar, was almost out of it, and was ready to branch out to a more adventurous flavor. Positing this product release as a new cult fave is both on brand and enticed me to believe people already were loving the limited edition flavor. This was confirmed when I saw they included UGC as social proof. Influencer stories are what typically get me to convert, so I loved the use of this format from a reputable creator whose content values are in line with the brand’s. On top of that, the layout is clean and straightforward with peeks of copy that made my mouth water.