Senior Manager, Retention Marketing

Role & Responsibilities:

We are looking for a talented Senior Manager, Retention Marketing that will leverage email and SMS to create long-lasting connections with our members.

This person will be expected to be strategic, creative, and analytical. Not exhaustive, but this person should enjoy writing email copy, designing flows, learning new software, etc.. The work that they produce will be both highly impactful and highly visible.

• Oversee the development and execution of our email/SMS marketing flows and campaigns, ensuring alignment with overarching retention objectives while continuously optimizing performance.
• Drive personalization by leveraging segmentation data and insights, delivering content that resonates with customer segments.
• Take abstract ideas and develop strategic briefs to deploy initiatives across owned channels to drive business impact efficiently.
• Collaborate with Customer Insights to gain a deep understanding of the customer journey, leveraging insights to inform strategic decision-making and enhance overall retention efforts.
• Own and manage multiple verticals within the customer journey and drive decision-making.
• Report growth results regularly to the broader team, using insights to optimize performance and identify growth opportunities continually.
• Refine our A/B testing process to enhance the effectiveness of retention marketing efforts; drive continuous improvement of LTV and maximize customer engagement.
• Partner closely with the Brand and Creative team to elevate content quality across marketing channels, ensuring consistency and relevance in messaging.
• Deploy automation tools and processes where applicable to streamline workflows and scale the impact of ad-hoc initiatives, optimizing efficiency without sacrificing effectiveness.
• Own third-party vendor relationships and nurture the partnership to help improve current programs and identify areas of opportunity.
  Consistently analyze retention data and look for ways to improve LTV.

Qualifications:

5-7 years of growth marketing or related experience.
Subscription and/or high-growth experience is preferred but not required.
Bachelor’s degree in marketing, business or related field.
Experience leading loyalty-focused marketing programs.
The ability to thrive in a fast-paced environment.
Strong attention to detail and a proven ability to manage multiple work streams at once.
Proven experience running highly effective digital marketing programs and strategies
Demonstrated experience with complex data, data analysis, measurement, reporting, and hands-on use of data analytics tools.
Experience working with high-performing, cross-functional teams and senior leaders.
Strong interpersonal, written communication, and organizational skills.
Must have familiarity with Klaviyo or equivalent software.
A full life outside of work with personal passions and hobbies!

Benefits:

• Competitive compensation and performance-based incentive plans.
• A 100% remote working environment (excluding Laboratory positions), which has been implemented from day one.
• A strong company culture that is enforced through the hiring process to ensure values alignment and a highly collaborative team.
• A mission-driven approach to everything that we do, with an overall goal to significantly improve our customers’ health and wellness.
• A high-growth, dynamic environment with opportunities for your direct impact to be felt.
• Paid holidays, company-wide mental health days, and (truly!) unlimited PTO.
• In-person team meetups for optimal collaboration, team building and accelerating productivity.
• A work environment and culture that is based on high performance, productivity and continuous improvement.
• The opportunity to work with passionate, high-growth, business-minded colleagues who bring their all to our mission each and every day.
• A monthly subscription to AG1 and access to branded swag.
• Monthly telecom stipend to offset some of the costs of home internet/wifi for eligible team members.