Director, Integrated Brand Marketing

Role & Responsibilities:

Do you thrive on understanding consumers, strategizing impactful campaigns, and executing with excellence across consumer touchpoints? We’re looking for a forward-thinking Director of Brand & Product Marketing to help bring Bloom’s brand vision and positioning to life across our product portfolio, audience segments and campaigns. In this role, you’ll be responsible for driving awareness and building brand power by developing strategic campaign platforms and ensuring a cohesive 360 execution across channels including digital ads, ecomm, events, social, influencer, retail. The ideal candidate thrives in a fast paced collaborative environment and enjoys blending creativity with data driven insights.

• Multichannel campaign development for master brand as well as individual product lines and Innovation
• Position Bloom as the leading brand in health and wellness, driving integrated marketing efforts across all touchpoints to build awareness and brand power
• Develop and execute integrated marketing strategies that align with business objectives and target audiences, ensuring consistent brand messaging across digital, print, social media, experiential, traditional media, OTT/OLV
• Lead the development and execution of multi-channel campaigns, including email, social, influencer marketing, events, and media partnerships, to drive awareness, trial, and repeat purchase.
• Collaborate with sales, marketing, product, and creative teams to launch new products and campaigns that resonate with our target audiences.
• Collaborate with marketing to develop product positioning and compelling narratives that bring to life the product RTBS for new product launches
• Partner with marketing team on the development and implementation of digital/ecomm strategies, frequently testing new creative assets for digital ads and ecomm listings
• Lead monthly editorial calendar, ensuring content and creative are seasonally relevant throughout the year
• Collaborate with Director of Marketing on the development of brand/marketing presentations, including retailer pitch decks, annual brand plans, product concept decks, and more
• Support sales team by developing trade programming and retailer presentations
  Collaborate with marketing team on consumer insights (customer surveys, quant tools, focus groups, brand tracker), partnering closely with marketing team on strategy, insights, and action items
• Leverage consumers insights, research, data and campaign learnings to optimize strategies
• Manage brand budget, ensuring effective allocation of brand/creative resources across all campaigns and channels.
• Stay ahead of industry trends, consumer behaviors, and competitive landscape to ensure the brand remains relevant and innovative.
• Ensure a seamless and consistent brand experience across all consumer touchpoints.
• Oversee the creation and execution of all event marketing strategies to create impactful brand moments and drive customer engagement.

Qualifications:

• 8+ years of experience in integrated marketing, with a proven track record in leading multi-channel campaigns.
• Strong leadership and team management skills, with the ability to inspire and develop a diverse group of marketing professionals.
• Excellent communication and collaboration skills with the ability to work cross-functionally and influence stakeholders at all levels.
• Expertise in digital marketing, media buying, creative development, and analytics.
• Experience with budget management and campaign performance measurement.
• Strong problem-solving skills and a data-driven mindset.
• A passion for creativity, innovation, and brand building.
• Bachelor’s degree in Marketing, Business, or related field (MBA preferred).

Benefits:

• Fun and inclusive work environment with a super collaborative team
• Access to Company Insurance (Health, Dental, Vision)
• Generous PTO because work-life balance is important
• 401(k) plan that the company matches because your future should bloom as well
• Company-wide events, like team dinners, group workouts, happy hours, etc.
• A brand new Apple company laptop
• Access to all the Bloom supplements and swag so you can bloom into your best self!