Retention Associate

Role & Responsibilities:

As the Retention/Lifecycle Marketing Associate, you will play a pivotal role in driving customer engagement to repeat purchases, and converting email and sms leads into new customers. You will do this by briefing, deploying, analyzing, and optimizing marketing campaigns across email, SMS, and print.

This role reports into the Senior Manager, Retention and works directly with the Associate Manager. As a member of the larger Growth Marketing team, you will also work cross-functionally with Digital Marketing, Brand Marketing, Creative, Insights, Digital Product, and Data Engineering.

• Manage the CRM calendar for blast email and SMS sends
  Own the audience segmentation, execution and day-to-day QA of email and SMS campaigns
• Write creative briefs and provide creative feedback in the review process
• Conduct thorough A/B testing to optimize campaign strategies and templates
• Analyze and report on email and sms performance, providing recommendations to action on learnings
• Collaborate with our Direct Mail agency to deploy print campaigns
• Stay up to date with industry trends, emerging technologies, and best practices to incorporate into the CRM strategy

Qualifications:

• 1+ years of experience in growth marketing. CRM and retention marketing preferred
• Strong analytical skills, with the ability to compile reports, interpret data, and draw actionable insights.
• Hands on experience with an ESP (Iterable, Klayvio, Braze, etc) preferred
• Experience with Excel, Looker preferred
• Team player with excellent communication skills that works effectively with cross-functional teams
• Project management skills with the ability to manage multiple projects simultaneously and meet deadlines in a fast-paced entrepreneurial environment
• A positive, optimistic, can-do attitude, willing to learn quickly, adapt to changing priorities and jump in to support teammates.
• Highly organized and detail-oriented
• Bachelor’s Degree or equivalent experience preferred

This position will have the opportunity to work predominantly from either our NYC office or Summit, NJ HQ (but will need to be at HQ for key team and cross-functional in-person meetings). We believe our business and our culture are strongest when we work together in person. We also know that it’s helpful to have flexibility to work remotely. Currently we are operating under a hybrid model whereby all teams work in an office a minimum of two days per week (Tuesdays/Thursdays) and may be provided flexibility to work from home on other days. There may be times when you’re asked to work in our Summit, NJ office because it’s in the best interest of our business or your team.