Email Marketing Associate

Role & Responsibilities

• Set up, QA, and deploy marketing & trigger email campaigns for the brand
• Manage multiple email calendars, liaise with other marketing planning calendars
• Communication lead for Merchandising, Graphic Design, Brand and URBN IT teams to ensure timely delivery of all email campaigns daily
• Execute audience segmentation within marketing and trigger funnels
• Identify and proactively triage issues within the ESP; lead trouble-shooting communication with external and internal partners
• Maintain email performance reporting; evaluate performance and optimize strategy
• Contribute to weekly and monthly channel performance deliverables
• Attend relevant meetings to understand business needs
  
  

Qualifications

Knowledge, Skills and Abilities:

• A curiosity about email and digital marketing
• Effective time and project management, and organization skills
• Proven ability to balance multiple projects and priorities at once
• Ability to quickly adapt to last minute business needs
• Excellent attention to detail and quality assurance capabilities
• Clear communication style
• Ability to collaborate and build relationships across different groups
• Ability to prioritize responsibilities
• Demonstrated experience with marketing performance data
• Strong knowledge of Word, Excel and PowerPoint
• Ability to learn new concepts and software applications quickly
• Positive attitude, passion for the Free People brand
  
  

Education and Experience

• Bachelors (B.A. or B.S.) from a four-year college or equivalent with a degree in Marketing or related field
• 2-3 years of experience in marketing
• Salesforce or other ESP experience preferred
• Prior experience in executing email campaigns preferred
• Knowledge of HTML a plus
• E-commerce experience and interest in retail preferred
  
  

Benefits:

URBN offers comprehensive Perks & Benefits to employees. Availability and eligibility to specific benefits may be subject to your location and employment status. Benefits include medical, dental, vision, PTO, generous employee discounts, retirement savings and much more! For additional information visit www.urbn.com/work-with-us/benefits