Retention & Lifecycle Manager

Role & Responsibilities:

We’re looking for a driven Retention & Lifecycle Manager to join our Marketing team and help support our retention and lifecycle marketing efforts in partnership with our Director of Lifecycle & Retention. In this role, you’ll help craft engaging customer journeys to reduce churn, optimize email and SMS channels, and help bring strategies that increase repeat rate to life. You’ll collaborate with cross-functional teams, monitor channel KPIs, and continuously look for ways to create a best-in-class retention program. This role reports into the Director of Lifecycle & Retention.

In this role, you will:

• Create and manage the email/SMS sending calendar and cadence across all brands. Develop segmentation and A/B testing strategies, and collaborate with the email designer to brief new campaigns.
• Review and provide feedback on email and SMS creatives, leveraging past performance insights to continually enhance channel effectiveness.
• Oversee the end-to-end execution of email and SMS campaigns, working closely with the email designer and freelancers/VAs. Ensure all communications are polished, error-free, and on-brand.
• Collaborate with the Director to plan and execute A/B testing strategies aimed at meeting retention goals. Analyze results, share insights across teams, and implement key learnings to improve future campaigns.
• Develop and maintain a personalized and orchestrated experience across retention channels for the customer in order to increase new customer CVR as well as reduce churn and increase repeat rate.
• Partner with growth and CRO teams to build customer journeys that leverage successful acquisition strategies, optimizing the new customer conversion funnel via email and SMS.
• Consistently review channel performance WoW in order to further optimize and find opportunities in retention channels for how to improve. Work with director and analytics team to continue to build out reporting structures and systems to ensure we’re reviewing channel performance accurately
• Monitor email deliverability, making improvements as needed, and ensure ongoing compliance with email and SMS regulations.
• Continuously enhance and streamline processes to maximize team efficiency and output.
• Keep an eye on industry trends, new retention channels, and best practices, testing new opportunities to stay ahead in the market.

Qualifications:

• 3-5 years of experience with email and SMS retention marketing for DTC or subscription brands.
• Experience with managing automation and campaign programs in Klaviyo and PostScript or similar ESP/SMS platform.
• Experience with Direct Mail (PostPilot, Poplar, or similar).
• Expertise in mapping out customer journeys and creating an orchestrated and personalized experience across email, SMS, and additional retention channels.
• Proven track record of building strategic email and SMS campaign calendars that boost conversion rates and reduce churn. Bonus points if you’ve done this across multiple brands.
• Experienced in running A/B tests and turning results into actionable strategies.
• Hands-on experience reporting on KPIs related to retention channels and using those insights to drive improvements.
• Knowledge of email deliverability best practices
• Familiar with CAN-SPAM, TCPA, and keeping things compliant

Bonus points for:

• Experience with a subscription brand
• Experience with executing Loyalty Programs within retention channels

A bit about us…

At Grüns, we believe that foundational nutrition should be simple and convenient for everyone. We’re dedicated to bringing comprehensive and real nutrition to you through our gummies, formulated from 60 nutrient-dense and whole-food ingredients. Simply enjoy a grab-and-go snack pack of gummies daily whenever fits best in your schedule and wherever life takes you.

Like you, we were disappointed. There’s an infinite number of “nutrition” companies, all focused on what’s best for them — not what’s best for you. Hundreds of products to sell you on, low-quality ingredients, and small nutrient doses. We’ve seen it all.

So we decided it was time to fix it. No more choking on and popping pills like a pharmacy. No more clean-up and disgust from gross powders. And no more cobbling together handfuls to dozens of supplements. Grüns is comprehensive nutrition, made convenient and delicious.

Our culture:

Autonomy: Only the best work at Grüns. We’re all confident, independent leaders. We are proactive. We find opportunities for improvement. Don’t ask; just do. When our actions impact other areas of the organization, we communicate with those functional leaders to ensure connectivity.
Growth: We love to take on new challenges, learn new things, and express interest in new functions. “I’ve never done this before” is not an excuse; it’s an opportunity.
Community: We care deeply about each other. We’re good humans and provide support wherever we can. We care, not just professionally but personally as well.

Compensation & Perks!

For every role, we aim to have highly competitive compensation — and equity, as our growth should lead to your growth.

We have a fully remote, high-trust work environment – but also come together on a quarterly basis for amazing off-sites where we can connect IRL.

Everyone at Grüns works hard, but we believe in wellness and balance too. We have super strong benefits coverage — for you and your family. We have unlimited PTO. And everyone who joins gets a free Grüns subscription, a $150/month wellness bonus, and an Oura ring and membership to track their health.