Retention Marketing Manager, DTC

Role & Responsibilities:

Livingood Daily is seeking a strategic and results-driven Retention Marketing Manager to join our Marketing team. Reporting to the VP of Marketing & Growth, this role will focus on driving customer lifetime value by designing and executing data-driven retention strategies. Your mission will be to foster loyalty, enhance subscription growth, and reduce churn, ensuring that customers stay engaged with Livingood Daily’s vision of empowering people to achieve REAL health. This is a unique opportunity to make a significant impact by building scalable, personalized programs that keep our customers coming back for more.

• Lead the retention marketing strategy to increase customer loyalty, reduce churn, and maximize lifetime value (CLV) across the Direct to Consumer channel.
• Utilize customer insights and data to craft segmentation strategies that deliver personalized retention campaigns based on behaviors, preferences, and purchase history.
• Build and refine subscription offerings for products and lifestyle memberships, incorporating trial programs, upsell opportunities, and tiered plans to align with customer needs and drive retention
• Work with the Lifestyle/Email Marketing Manager to create a comprehensive retention program that includes personalized email, SMS, and other communication channels, to drive repeat purchases and customer engagement.
• Leverage analytics to identify churn risks and deploy proactive campaigns, such as win-back offers and re-engagement messaging, to retain at-risk customers.
• Build targeted programs for key customer segments, including VIPs, lapsed users, and high-potential new customers, to foster loyalty and advocacy.
• Enhance the subscriber journey by optimizing onboarding, renewal processes, and personalized communications that increase customer satisfaction and retention.
• Implement loyalty programs to incentivize repeat purchases and subscriptions, promote advocacy, and boost overall lifetime value.
• Create and optimize automated workflows based on customer behaviors to ensure timely, real-time communication that deepens engagement.
• Execute marketing campaigns that encourage subscribers to explore complementary products or lifestyle memberships through bundles, exclusive offers, and cross-sell opportunities.
• Develop and execute personalized direct mail campaigns focused on win-back strategies, loyalty, and subscription growth.
• Gather and analyze customer feedback on subscription experiences, working with customer support, product development, and other teams to inform actionable improvements.
• Accountable for the following KPIs: Gross Sales, Net Sales, Churn Rate, LTV, Customer Retention Rate, Repeat Purchase Rate & Subscription Revenue

Qualifications:

• Minimum of 5 years of retention, lifecycle, or customer loyalty for a Direct-to-Consumer brand.
• Proven track record of leading successful retention marketing programs for eCommerce or digital businesses with multiple sites.
• Deep knowledge of customer lifecycle management, CRM, and marketing automation tools.
• Experience working with data-driven customer segmentation, personalization, and marketing automation.
• Strong analytical skills with the ability to interpret data and drive actionable insights for improving retention.
• Demonstrated success in increasing customer retention rates, loyalty program participation, and customer lifetime value.
• Excellent communication and collaboration skills, with the ability to work across functions and present strategies to senior leadership.
• Experience with product subscription platform (i.e Loop Subscription, Recharge)
• Experience with Loyalty & Review platforms (i.e Yotpo, Judgeme, Okendo)
• Bachelor’s degree required

Benefits:

• 100% Remote Work
• PTO
• Medical, Vision and Dental Insurance
• 401k + Employer Match
• Short Term Disability
• Supplement Discount