Loyalty Program Examples

To incentivize customers to share with friends & family, this mission-driven beauty brand offers rewards for more than just purchases.

Brands with a smaller product range can stay top-of-mind between purchases with action-based campaigns that reward social media engagement.

Medical apparel brand Figs drives continued engagement in a niche market with a VIP Tier program that offers exclusive perks for members.

Popular lingerie brand ThirdLove re-engages shoppers after their first purchase with high-value, non-discount perks that drive incremental value.

Soko Glam offers exclusive rewards for members only, like skincare consultations and curated recommendations, to drive value from top-performing customers.

Reseller brands, like Best Choice Products, drive multi-brand awareness and build customer connections through engagements on social media.

For a brand with a wide range of products at relatively high price points, a points-for-purchase program drives incremental value with every order.

Luxury accessories brand MVMT aligns referrals with their loyalty program and builds LTV with referrals that are easy for customers to share — encouraging them to make more repeat purchases.