Lauren James has carved out a solid share in a very competitive market, making a name for themselves as a style empire built on a combination of charm and classic aesthetics. In order to stand out in the crowded fashion industry, they built a program that capitalizes on a customer’s initial purchase.
They achieve this by tailoring their points engine, VIP program, and referral program towards encouraging one time shoppers to buy different products and gain more access to the brand. The primary method they use is immediately offering value back to customers in the form of an easy-to-use, points-for-purchase program. Customers begin to accumulate credit with their first purchase. This credit can be combined with other campaigns, so that shoppers earn meaningful discounts toward their second purchase and beyond. The Lauren James VIP program compounds this points engine, offering 2x more points to shoppers who reach their top VIP tier.
In addition, Lauren James places tremendous value upon active referrers. Shoppers who make referrals are rewarded the equivalent of what they would earn for spending $2500 with the brand. This increases customer acquisition and encourages top shoppers to make referrals, while simultaneously driving customers to make additional purchases using their accumulated rewards.
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