Entrepreneurs Jake Kassan and Kramer LaPlante founded MVMT in 2013 after identifying a lack of stylish, high-quality but affordable watches in the market. The brand was built on the idea that luxury timepieces shouldn’t break the bank — and their customers couldn’t agree more. By selling directly to consumers, MVMT could sell designer-quality watches at a great price, launching them into hyper-growth and making them industry leaders.
As a budding lifestyle brand, MVMT’s program is built to create a complete experience for their customers that is driven by value. MVMT was started as a watch brand, and many consumers still view them as such, but they’ve leveraged their loyalty program to play a major role in routing out their brand and image. Through a program that heavily values purchases, customers accumulate points and value at a rate where it makes sense to frequently return to their site and make purchases.
MVMT uses a win-win referral program that’s engineered to make referring a friend as simple as possible. A referral program that benefits both existing and new customers allows a brand like MVMT to focus on acquisition, so they can build their relationship with new customers without letting price get in the way. The key to a program like this is making it both easy and worthwhile for customers to share, and getting the referral discount out to as many new customers as possible.
Reseller brands, like Best Choice Products, drive multi-brand awareness and build customer connections through engagements on social media.
Read >
For a brand with a wide range of products at relatively high price points, a points-for-purchase program drives incremental value with every order.
Read >
Popular lingerie brand ThirdLove re-engages shoppers after their first purchase with high-value, non-discount perks that drive incremental value.
Read >
