Ignoring the Customer Behavior from Reviews

Customers often behave differently than they say they will, and without analyzing their behavior, brands are missing out on what’s really happening when customers engage with them. This oversight can lead to missed opportunities for improving customer experience, optimizing marketing efforts, and ultimately driving sales

Solution: Analyzing Conversion Dashboard

Yotpo’s Conversion Dashboard provides a comprehensive solution for analyzing customer behavior and engagement. By using the Conversion Dashboard, brands can gain valuable insights into how their customers interact with on-site and off-site User-Generated Content (UGC) channels, and the impact of these interactions on their overall shopping experience and spending.

• Engagement Analysis: The Engagement section of the Conversion Dashboard allows brands to see what percentage of their total site visitors are engaging with UGC widgets. This insight helps in understanding how effective these widgets are in capturing customer attention.
• Conversion Rate Analysis: The Conversion Rate section offers data on how many site visitors who engaged with UGC ended up making a purchase. This information is crucial for understanding the direct impact of UGC on conversions and sales.
• Sales Impact Analysis: The Sales section shows how much of your total sales came from customers who engaged with UGC, providing a clear picture of UGC’s contribution to revenue. Brands can also see what percentage of their total sales is represented by these UGC-driven transactions.
• Acquisition Analysis: The Acquisition section measures how much direct traffic arrives at your site from external UGC channels, giving you insight into the effectiveness of your UGC in attracting new customers.

By leveraging the insights provided by Yotpo’s Conversion Dashboard, brands can optimize their customer engagement strategies, improve conversion rates, and ultimately drive more sales.