Not Engaging Your Customers Onsite
Critical decision-making information can be buried deep within customer reviews, which most consumers do not filter through.
Illustratively, a mere 5% of customers venture beyond the first page of reviews. This results in missed opportunities as many potential customers may not obtain answers to their questions. Such mistakes in managing the review process need to be addressed to enhance the overall shopping experience and thus, foster higher conversions.
Solution: Simplify reviews consumption with Smart Filters
Yotpo’s Smart Filters eliminates these barriers, creating a personalized and smooth shopping experience for each customer, providing them with the information that they truly want and need.
How does it work? By employing machine learning, Yotpo’s Smart Filters sift through previous reviews and suggest relevant topics, personalizing the customer’s shopping experience. Shoppers can easily cluster reviews into categories, allowing them to access valuable information quickly and expedite their purchasing process.
You know us by now, we like to not only talk, but also show some stats! So – by adopting Yotpo’s Smart Filters, brands can enjoy up to a 38% increase in conversion rates. We like the sound of that!
See it in action with Dakine
Outdoor apparel brand Dakine is a shining example of successful implementation of Yotpo’s Smart Filters. By focusing on improving customer content and driving onsite engagement, Dakine noted compelling results – a 152% increase in purchase likelihood and a 20% increase in average order value.
