Not Meeting Your Customers Where They Are

Picture that: a brand sells the same product on its website, Target, and Walmart, but each site has different reviews. Customers might wonder about the product’s quality and consistency.

The fix? Syndication, Retail and Social! It lets you pull together reviews and visual content across all your platforms. By sharing reviews, photos, and videos everywhere your product is sold, you can make the most of every piece of content. This not only boosts review volume and visibility but also keeps your message consistent across the board.

Solution #1: Meeting with Your Customers on Socials

Here’s a shocking fact: your shoppers are on social media! Not surprised? Good, because it’s time to make sure your reviews are just as impactful on every potential touchpoint. Engaging with customers on social media is a total game-changer. Platforms like TikTok, Facebook, and Instagram offer unique chances to flaunt your reviews and visual content.

For example, syndicating Yotpo reviews on TikTok Shop can seriously amp up your brand relevance and credibility. Similarly, showcasing product ratings and Q&A on Facebook and Instagram shops can boost your brand’s visibility and trust.

Instagram is a goldmine for visual content. With automated rights management, you can effortlessly collect and showcase customer photos and videos both on your site and across social platforms. Search for hashtags, tagged posts, or mentions to build a rich gallery of user-generated content. This not only enhances your brand’s image but also fosters a vibrant community around it.

Solution #2: Syndicate with Online Retailers

Online retailers are a second home for most brands. Why waste such space and leave out all those hard-earned reviews?

Yotpo allows you to connect with online retailers like Walmart, Target (coming very soon, watch this space!) and BazaarVoice through in-house syndication, which can amplify the impact of your most influential content. By seamlessly syndicating Yotpo reviews and visual UGC to retail channels, brands can reach a broader audience. For instance, sharing authentic reviews on Walmart can boost brand consideration and increase retail sales. The more reviews and ratings a product has, the higher it ranks, leading to greater visibility and sales. 

Shopify’s Shop app offers unique opportunities for brands to drive product discovery and showcase value through social proof. By syndicating reviews between Yotpo and the Shop app, brands can reach potential customers at various touchpoints. This integration ensures that reviews are visible wherever customers are, whether they’re browsing on a desktop or a mobile device.

See it in action with Mario Badescu

Mario Badescu, a renowned skincare brand, exemplifies the power of social proof in driving conversions. May Chiu, Head of Ecommerce & Digital Marketing at Mario Badescu, emphasizes the importance of being where consumers are. With the rise of social commerce and live streaming, the brand has leveraged social media to understand customer preferences and translate that into sales. By relying on social proof, Mario Badescu has boosted its conversion rates and strengthened its community engagement.