We Make Websites Revamps Emma Bridgewater’s Overall Digital Presence
Emma Bridgewater was looking to modernize their all-around eCommerce strategy and move away from their legacy platform. They chose We Make Websites, who migrated them to Shopify Plus, implemented a mobile-first strategy, and led a complete site redesign. We Make Websites executed a global overhaul to enable international shoppers to purchase in their home currency. The upgraded, mobile-optimized site helped Emma Bridgewater boost their new mobile user count by 32%.
Emma Bridgewater’s highly-engaged customers share tons of content on a daily basis. It was crucial for them to have a robust Reviews and UGC platform that would capture this content to reflect their loyal customers’ love for the brand and allow them to showcase it onsite. We Make Websites deployed Yotpo on product pages to boost shopper confidence and create a connected online community, collecting over 6,000 images and generating over 12,000 reviews.
Emma Bridgewater is an iconic British kitchen and home brand who have long been revered for their craftsmanship, quality ceramics, and joyful designs.