Zehner Creates an Engaging Experience for HAUS LABORATORIES’ Global Community
With the goal of creating a frictionless shopping experience and community for HAUS LABORATORIES’ global audience, Zehner led the complete UX design and architecture of hauslabs.com, leveraging Shopify Plus and Yotpo as key components of their technology stack. Through a tremendous partnership, hauslabs.com successfully launched across more than 200+ countries and territories worldwide.
It was imperative for Zehner to create a digital experience that emphasized community, connection, sharing, and social proof. Leveraging Yotpo’s solutions for Reviews and Visual Marketing, Zehner was able to incorporate shoppable content across hauslabs.com, highlighting the endless creativity of the highly-engaged HAUS LABORATORIES’ community and enabling inspired discovery for shoppers.
HAUS LABORATORIES is Lady Gaga’s new beauty brand. Vegan and cruelty-free, HAUS LABORATORIES believes beauty is how we see ourselves, encouraging everyone to embrace their own expression and artistry.