Overdose Upgrades Signet’s Digital Presence with a Revamped Tech Stack
As a trusted supplier of leading industrial brands, Signet focuses on providing a wide range of high-quality products that offer value for money. Looking to upgrade their online presence, Signet enlisted the services of Overdose, who re-platformed their legacy B2B and B2C business to Magento 2 to better showcase their wide product offering and best-in-class services. Overdose also implemented an industry-leading tech stack to support Signet’s personalization goals.
To encourage user engagement across their extensive customer base and support their user acquisition strategy, Overdose implemented Yotpo Reviews, allowing Signet to expand their marketing capabilities via social proof and extend their reach to new potential customers. To optimize review collection, Overdose helped signet create customized site and product review request emails, as well as set up in-mail submissions for Google users and landing page submissions for Outlook users using Yotpo’s auto-optimize feature.
Signet is an Australian family-owned manufacturer and supplier of packaging, warehousing, safety, and site supplies.
