CURIO Increases SMS Revenue by 230% for American Hat Makers
Looking to optimize their digital marketing strategy, American Hat Makers enlisted the help of CURIO, who created a customized plan that included strategic consulting, media buying, and SMS marketing. As a key objective for American Hat Makers, CURIO was tasked with optimizing the synergies between Yotpo’s Reviews, Loyalty, and SMS Marketing solutions to create a cohesive customer journey.
CURIO leveraged Yotpo’s SMS Marketing solution to optimize existing text flows, add high-converting flows, implement new capture tools to grow their subscriber list, and create a customized campaign calendar. They integrated SMS with Yotpo’s Reviews and Loyalty solutions to maximize the full potential of the platform and create a unified cross-channel experience. CURIO established automated SMS flows to update loyalty members on their point balances, VIP tier accomplishments, and redemption opportunities to achieve an ROI of over 4500%.
American Hat Makers has been proudly handcrafting the highest-quality hats for over 40 years.