Verbal+Visual’s full redesign of Faherty’s website relied on Yotpo for leveraging and rewarding their loyal customers
Verbal+Visual embarked on a full site redesign for family-owned apparel brand Faherty on Shopify Plus throughout 2021, working in tandem with the brand’s repositioning to enhance their digital experience. The goal was to create a high-converting site that didn’t feel like a standard eCommerce site, but more like the intersection of a travel blog and a digital product.
The Yotpo team was integral from the start, helping Verbal+Visual determine how to leverage and grow Faherty’s passionate customer base. The agency used Yotpo Loyalty to power Faherty’s new loyalty and perks program, and leveraged Yotpo Reviews to highlight customer questions that provide more detail to users on buyer information, sizing, and the quality of the products. After a complete website redesign, Verbal+Visual helped Faherty improve site performance and increase conversion rates, scaling their business for years to come. Three months post-launch, the brand already saw a 3.52% increase in conversion rate, an 8.7% increase in AOV, and an increase of 59% in revenue.
